As content marketing lead and senior marketer at AIMMS, I helped the company set up a well-oiled inbound marketing engine, establish a common tone of voice for all content, and improve their position in search. I was the lead writer and editor of all content used for product marketing and demand generation.
Client
AIMMS
Year
2013 – 2022
Services
- Content Strategy & Planning
- Inbound Implementation & Marketing Automation
- Writing & Editing
- SEO
- Content Production in collaboration with Kris Black Design
Key stats
- Over 600% improvement in search engine visibility
- Increased lead generation
- Above average website conversion rate
Browse content samples
Guides and white papers
I produced a variety of materials for AIMMS, including guides and research papers for various product offerings and audience groups.
Quizzes and assessments
To drive lead generation efforts, I created different types of quizzes, surveys and assessments.
Email campaigns
I managed the email campaign calendar and wrote the copy for all email newsletters, onboarding campaigns, lead generation and nurturing programs.
Ads and landing pages
I was the lead writer for landing pages, banner ads and other marketing collateral.
client relationship
“I worked with Gloria in her Content Marketing Lead role at AIMMS. In her interactions with customers and internal personnel, I found her to be engaging, technically savvy, and solution focused. She took ownership of her projects, found time to support others, and exhibited great leadership skills.” – Kara Thrift, Strategic Account and Marketing Manager at AIMMS