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I am an anthropologist, a writer and marketer with 6+ years of experience helping SaaS companies grow. I started my own marketing company in 2012 when I stumbled upon Amsterdam’s thriving startup scene. Working with startups took me by surprise. I discovered that I could apply my skills as an anthropologist to help companies understand consumer behavior. I had a unique understanding of cultural dynamics, which also allowed me to thrive in international teams. Moreover, I found that I could leverage my storytelling expertise and research skills to make products resonate more with potential customers.
Today, I spend most of my time writing content, running growth experiments and making sure marketing operations run smoothly. I work primarily for online marketplaces and B2B software companies and am currently based in Uruguay. When I’m not behind my computer, I’m usually making pottery. If you’re curious about my pottery, check out my Instagram profile!
Work with me to build your brand's authority with content that begs to be shared - from blog posts to case studies and white papers.
Hire me to create great email marketing and nurturing campaigns that convert.
Work with me to streamline your marketing efforts using software platforms like Pardot, Intercom and Mailchimp.
Hire me to translate your content from English to Spanish or Dutch to English.
Hamilton’s liberal arts curriculum allowed me to explore several subjects I was interested in, such as economics, philosophy, art and media. I was also able to travel and conduct research through study abroad programs in countries like Morocco, Tanzania, Croatia and the Netherlands. My anthropology training focused on linguistics and discourse analysis.
During my Master’s studies, I conducted research on urban agriculture projects and neighbourhood integration in Amsterdam and The Hague. I graduated with a specialization in Development and Social Transformations.
Attended remote and co-located trainings to improve my Holacracy practice.
Attended productivity and time management trainings following David Allen's GTD® Methodology.
September 2013 - Present
AIMMS is a forward thinking platform provider democratizing the use of analytics. The company embraced Holacracy in late 2016 and I've had the privilege of participating in that transition. I work part-time at AIMMS, and am primarily responsible for coordinating online marketing and communications activities. I produce content, ranging from blog posts and press releases to research papers and videos. I also manage the company's email marketing and nurturing programs as well as social media accounts. I have served twice as the secretary of the Marketing Circle.
January 2012 - Present
I founded Chirppoint straight out of university to provide freelance online marketing services. I focus on product marketing and content creation for startups and scale-ups in the SaaS industry. Current and past clients include ProRail, 3D Hubs, Peecho, ORTEC, myTomorrows, The LOEY Awards and more. Some highlights: As marketer for the LOEY Awards, a prestigious award for online entrepreneurs in the Netherlands, I revamped the organization's website and boosted their social media presence. In the second year of our collaboration, I also managed their PR and got them coverage in all major news sites in the Netherlands. As a content writer for 3D Hubs, I developed a series of blogs called "Maker Tales" which helped to engage 3D Hubs' enthusiastic community and resulted in coverage on sites like Make Magazine and Fast Company.
March 2012- November 2015
Selected by Wired as one of Europe's Hottest Startups in 2013, Peecho offers print on demand services for publishers and artists. As Peecho's marketer, I was in charge of a wide range of activities but focused mainly on content production for their blog, email newsletters and community building on social media. I helped the company successfully roll out new product offerings and tell compelling stories about its users, resulting in media coverage in global sites like The Economist and The Next Web.
"Gloria excels in writing captivating stories. Thanks to her pleasant writing style, she brings alive the magical things that people make with 3D printing. I strongly enjoy reading her weekly Maker Tale blogposts and we hear the same from our users."
"Gloria is agile, easy to communicate with and proactive. She excels in writing content for our different audiences and keeps our marketing campaigns running in a consistent and engaging way. We really enjoy working with her!"
"Proactive, fast and reliable might be need to haves for any service agency, but on top of successful community building & social media monitoring, it has been the icing on the cake. Thanks Gloria."
"Gloria has provided high quality content for our blog and website and has contributed to expand our audience on social media, big time. This has helped us tremendously to reach more people abroad."
"Gloria helps us edit and position our blog content and publications, contributing to our brand's international reach. She is very professional and easy to work with. We would gladly recommend her services to any company."
AIMMS commissioned Supply Chain Insights to conduct independent research about this topic. The research findings were published in a...